介紹產(chǎn)品的最終目的是為了銷售，所以恰當(dāng)?shù)拇朕o、無(wú)誤的表述、細(xì)致的講解、誠(chéng)懇的態(tài)度和周到的服務(wù)，缺一不可。以下是小編給大家整理的商務(wù)英語(yǔ)口語(yǔ)中如何介紹產(chǎn)品，希望可以幫到大家
1.商務(wù)建議
介紹產(chǎn)品的最終目的是為了銷售，所以恰當(dāng)?shù)拇朕o、無(wú)誤的表述、細(xì)致的講解、誠(chéng)懇的態(tài)度和周到的服務(wù)，缺一不可。
介紹時(shí)要面帶微笑，條理清晰，有條不紊，當(dāng)客戶準(zhǔn)備訂購(gòu)時(shí)，要準(zhǔn)備好相關(guān)的數(shù)據(jù)、文件，千萬(wàn)別手忙腳亂。
2.商務(wù)英語(yǔ)情景對(duì)話
a:how's your product better than the competitors?
你們的產(chǎn)品與其他競(jìng)爭(zhēng)者相比有何優(yōu)勢(shì)?competitor 競(jìng)爭(zhēng)者
b:we can offera superior product at the same price as our competitors' product.
我們可以在同等價(jià)格下提供更好的產(chǎn)品質(zhì)。at the same price 同等價(jià)位
a:are there other selling points?
其他賣點(diǎn)呢? selling points 賣點(diǎn)
b:the design is cute and colorful.80 year olds would like it.
它們?cè)煨涂蓯鄱疑势G麗，很適合“80”后%
a:whatsize can you make?
你們能做什么規(guī)格?
b:at your request，
根據(jù)您的需要定制。
a:how about its quality?
質(zhì)量如何?
b:we guarantee its quality.we provide a good after-sale service.
我們保證質(zhì)量，并承諾優(yōu)良的售后服務(wù)。guarantee 擔(dān)保
a:we only handle the best product.
我們只選擇最好的產(chǎn)品。
b:we always sell the best!
我們只賣最好的產(chǎn)品。
a:great! will you please send me your catalon together with arange of pamphlets for my reference?
太棒了!請(qǐng)給我一本產(chǎn)品目錄及一套宣傳小冊(cè)子作參考，好嗎?
catalog目錄 pamphlets小冊(cè)子 reference參考
b:sure.
當(dāng)然可以。
3.商務(wù)英語(yǔ)核心句型
(1)初步介紹產(chǎn)品
please take a look at the samples. they will give you a brief account of our company.
請(qǐng)看看這些樣品，它們將使你對(duì)我公司有個(gè)整體印象。
these are our latest design/model/technology/size.
這些是我們最新的設(shè)計(jì)/樣品/技術(shù)/規(guī)格。
one of the special features of this product is that it's designed to coruserve energy.
該產(chǎn)品的一大優(yōu)點(diǎn)就是節(jié)省能源。
(2)介紹產(chǎn)品價(jià)格
i hope you'ii place some orders after you see our displays.
我希望你看了我們的展示后會(huì)下一批訂單.
well, let me see. we still have some important things to discuss.
哦，讓我想想。我們還有一些重要的事沒有談。
you mean the price. our goods are sold at the lowest price.
你是說(shuō)價(jià)格.我們的產(chǎn)品售價(jià)是最低的，
(3)介紹產(chǎn)品前景
as far as i know, no one else is producing these items.
所知，目前還沒有其他企業(yè)生產(chǎn)該產(chǎn)品.
this product represents the development trend for the next decade.
這種產(chǎn)品代表了今后十年的發(fā)展趨勢(shì)。
this product will pay its own way/back your investment in two years.
這種產(chǎn)品兩年后就能收回投資.
(4)產(chǎn)品演示
let me show you how to operate this machine,
讓我給你演示如何操作這臺(tái)機(jī)器.
our demonstration will show you how these products work.
我們的示范會(huì)告訴您這些產(chǎn)品如何使用，
(5)售后服務(wù)
sir,this is your warranty certificate.
先生，這是您的保修單。
this type of machine has a three year guarantee free of charge.
這種機(jī)器有三年免費(fèi)保修期。
we'll make the telephone back-visiting.
我們將做電話回訪。
4.商務(wù)英語(yǔ)情景詞匯
fast color 永不褪色
high power-saving 強(qiáng)勁省電
fully automatic 全自動(dòng)
non-toxic 無(wú)毒
agility 靈活性
finely processed 加工精細(xì)
enjoy high reputation 享有盛譽(yù)
brand share 品牌占有率
complete in specifications 規(guī)格齊全
sophisticated technology 工藝精良
